The module aims to provide the learner with the skills, knowledge and competences to apply coaching interventions and assessments which will help their coachees to focus on current and future achievements in such ways as to build self-awareness, personal responsibility leading to sustained behaviour changes and ultimately enhanced performance.

INTRODUCTION TO EXECUTIVE COACHING:  (10%)

Operational definitions, The nature of executive coaching, What Executive Coaching is/ is not, Coaching and Mentoring: Differences and Similarities,  Roles of Executive Coach, Purposes of Executive Coaching

THE COACHING RELATIONSHIP: (20%)

Theories, Principles of Executive Coaching

Benefits of Executive Coaching

Managing the Contracting Process

THE EXECUTIVE COACHING PROCESS: (30%)

A seven-step coaching process

The 3 broad areas of executive coaching competencies

Executive Coaching Skills, Techniques and Tools

Coaching Continuum models

EXECUTIVE COACHING MODELS: (10%)

GROW, ACHIEVE, CASCADE, OUTCOME, Skiffington & Zeus’s Behavioural Change model (2003) and The AIM Coaching Model.

PSYCHOLOGICAL -BASED COACHING APPROACHES: (10%)

Psychological coaching techniques

Coaching ‘readiness’

Powerful Questions

COACHING INTERVENTIONS: (20%)

Coaching Interventions and their impact

Methodological challenges for the executive coach

Determining the ROI on Coaching

The programme is designed for those seeking to learn about coaching models, tools and techniques bespoke to differing business contexts towards the creation of sustainable and measurable
behaviour change in workplaces of the future.

Graduates of the certificate can progress to the Postgraduate Certificate in Executive Coaching or
Master of Business in Executive Leadership.