The certificate aims to provide the student with the skills, knowledge and competences necessary to understand, develop and apply their coaching philosophy to their coaching practice. This philosophy is the standard by which the coach’s core values and coaching approach influences (through modelling), facilitates the coachee’s development and enhances their personal and professional life skills.

INTRODUCTION TO EXECUTIVE COACHING PHILOSOPHY AND PURPOSE: (15%)

Operational definitions, Nature of coaching philosophy and purpose

The Process and steps of establishing an executive coaching philosophy

Aligning coaching philosophy, personal philosophy and practical ethics

VALUES, BELIEF SYSTEMS AND PSYCHOLOGICAL STRENGTHS: (20%)

The significance of Values in a coaching environment

Identifying personal Values and coaching Values

Identifying psychological strengths and their role in coaching

THE DIFFERENCES BETWEEN BELIEF-BASED COACHING AND EVIDENCE-BASED COACHING: (10%)

Recognising the differences between evidence-based coaching and belief-based coaching,

Understanding the impact of belief systems in coaching

Identifying and working with core beliefs

Managing the Contracting Process

COACHES AS REFLECTIVE PRACTITIONERS: (20%)

The nature of reflection,

Distinctions inherent in reflective practice

The role of reflection in coaching philosophy and purpose

The Stages in Critical Reflection Process

COACHING AND THE FEEDBACK PROCESS: (15%)

The process of providing feedback,

Models of feedback,

Benefits of Feedback

Reciprocal Feedback

COACHING STRATEGIES AND TECHNIQUES USED IN THE CHANGE CYCLE: (20%)

Challenging Assumptions

Using critical thinking to identify and assess validity and reliability of assumptions

Aligning the systems and processes used within the coaching environment

Understanding the Change cycle and negotiating resistance.

The programme is designed for those seeking to learn about coaching philosophies and techniques towards development of the coach’s core values and coaching approach influences in the sustainable workplace of the future.

Graduates of the certificate can progress to the Postgraduate Certificate in Executive Coaching or Master of Business in Executive Leadership.